04 — Strategy
Strategy That Survives Contact
Campaigns, launches, and positioning work for teams who would rather ship than deck. I translate intent into artifacts you can hand to a builder.
Deliverables
What you get
- 01Positioning & messaging framework
- 02Launch plan (channels, sequence, milestones)
- 03Campaign concept & creative brief
- 04Editorial calendar & voice guide
- 05Measurement plan (what I track, why)
How we work
01
Listen
Founders, customers, sales calls, support tickets. The strategy comes from what people are already saying — I just put it in order.
02
Frame
Positioning, messaging hierarchy, and proof points. Short, sharp documents — not 80-slide decks.
03
Plan
Channels, sequence, and the smallest set of artifacts to test the bet. I pick what to skip as carefully as what to make.
04
Ship & measure
Plans that don't ship aren't strategy. I work alongside your team to get the first version out and learn from it.
Selected work