Keeps — Assemble & Deduct

This one's for my friends at Kidults — I animated the logo and UI elements for their project Keeps.

The brand idea is all about structured clarity — everything in its right folder. I brought that logic into motion: the logo builds up like a smart archive system, and disappears like a well-accounted deduction. Also animated the icon set and supporting elements.

At PAVS we design motion for bold startups and established brands — from animated branding to full motion design systems. Portfolio updates incoming.